The Georgia Watermelon Queen Tour is part of the overall promotional effort of the Georgia Watermelon Association to increase sales. The Queen spends the year traveling to cities throughout Georgia and the nation, talking to people in supermarkets, at fairs and festivals, telling everyone about the nutritional benefits, and economical values of watermelon.
Georgia Watermelon Association provides links to National Watermelon sites and Watermelon Association Sites.
Georgia Watermelon Association has also comprised a list of watermelon recipes. We post seasonal favorites from time to time here so please check back frequently for new recipe postings. Each recipe contains detailed instructions on how to make it and the required ingredients. You can also access recipes HERE!
2020 Queen Promotional Tour
It’s hard to believe that summertime and watermelon season in Georgia have come to an end! The GWA is proud of the hard work, dedication and adaptability the GWA Queen, Lindsey Westberry, has shown throughout this crazy year! As she adjusted to the new normal of social distancing and virtual promotions, she created some of the most unique experiences while connecting with consumers and promoting our favorite treat!
June, July and August were busy months for Queen Lindsey! Thank you to Seedway for inviting us to join their team for lunch and field trials to test their new and delicious varieties! These guys shared so much knowledge with Queen Lindsey from how a seedless watermelon is created to how to check the sugar content of a watermelon. Read more...
June 25, 2020 segment - Queen Lindsey airs on ATL & Co to share the health and nutritional benefits of Georgia watermelon!
GWA Promotional Campaign
Throughout each year the GWA works to serve the industry all year long. Here's how the association is advertising and marketing watermelon through social media, billboards, sponsoring at large athletic events, Nascar with Ross Chastain and many other industry opportunities.