Promotions

Promotions

Watermelon Queens
The Georgia Watermelon Queen Tour is part of the overall promotional effort of the Georgia Watermelon Association to increase sales. The Queen spends the year traveling to cities throughout Georgia and the nation, talking to people in supermarkets, at fairs and festivals, telling everyone about the nutritional benefits, and economical values of watermelon.

Watermelon Links
Georgia Watermelon Association provides links to National Watermelon sites and Watermelon Association Sites.

Watermelon Recipes
Georgia Watermelon Association has also comprised a list of watermelon recipes. We post seasonal favorites from time to time here so please check back frequently for new recipe postings. Each recipe contains detailed instructions on how to make it and the required ingredients.  You can also access recipes HERE!

 


2019 Summer Tour

Our Georgia watermelon season is coming to a close and we have had an awesome year promoting our favorite, sweet summertime fruit.  The queen tour has been a great success and we are so fortunate to have had the opportunity to visit so many wonderful places!  We can’t think of anything better than marketing sweet Georgia watermelon! 

Our season of promoting watermelons began with ‘down-on-the-farm’ visits with our growers in South Georgia!  Thank you to Tucker Family Farms, Leger and Son, Auburndale Fruit, Kenny Davis, Bob Rawlins, Mark Bryan, Marty Bloodworth, McKay Farms, Burk Farms, Dan King, Melon 1 and Generation Farms for allowing Queen Meredith to spend time with you and learn more about production and distribution!  Also, a huge thank you to Melon 1 for hosting us for lunch and to Seedway for a special invitation to join their sales team on a field trial.  It’s always fun to sample and taste test new varieties! 

Queen Meredith continued her travels with visits to cooler climates, Longos in Toronto and Coleman’s in St. John’s Newfoundland.  These were very busy promotions with at least 3 store visits per day and media interviews in between.  We had a great time educating consumers on how to pick out the perfect watermelon and hosting watermelon eating contests.  Thank you to the National Watermelon Promotion Board for your support with these visits and to Ms. Judy Bennett of Colemans for transportation, meals and making sure we were at the right place at the right time!

Other promotions included a partnership with the Atlanta Braves!  Runners in the annual Braves Country 5K quenched their thirst with slices of watermelon at the finish line at SunTrust Park on June 1.  The GWA were on deck with Atlanta Braves on July 4-5 where we handed out over 8,000 hand-held watermelon fans to help keep the patrons cool.  There’s probably nothing that feels more Americana than celebrating the fourth of July with watermelon, baseball and fireworks, right?  The highlight of the evening was an on-the-field-experience for Queen Meredith as the Honorary Team Captain on July 5.  Meredith was featured on the large LED scoreboard and on the field with the roster exchange.  Thank you to Chris Hogg and his family, the McGlamory family and Samantha and Matt Kilgore for their helping hands to get all of these fans passed out before the games! 

Queen Meredith joined the Georgia Bulldogs at Sanford Stadium in Athens, GA on August 17 to celebrate the end of their scrimmage practice with the annual watermelon cutting after their two-hour practice.  While the temperatures hovered around 96 degrees during the afternoon workout, Queen Meredith was able to help them cool down and re-hydrate after practice with freshly cut Georgia watermelon provided by the Coggins’ family from their farm in Franklin County.  The 19-year-old tradition continues with the Queen joining the Bulldogs for team pictures before leaving the stadium.  Check out the video below to engage in the full experience!

As we move forward, Queen Meredith is excited to be attending the Marine Corps Marathon in Washington, DC.  Thank you to the NWPB for sponsoring us each year to attend our nation’s capital and help serve watermelon at the finish line!  Stay tuned for the next Vineline issue; we can’t wait to share the MCM experience and even more with all of you! 

Would you like to schedule a date for our Georgia Watermelon Queen to visit your location?  Please call Dawn Cheplick at 706-845-8575 or dcheplick@asginfo.net to book the queen.