Promotions

2019 Promotions

Watermelon Queens
The Georgia Watermelon Queen Tour is part of the overall promotional effort of the Georgia Watermelon Association to increase sales. The Queen spends the year traveling to cities throughout Georgia and the nation, talking to people in supermarkets, at fairs and festivals, telling everyone about the nutritional benefits, and economical values of watermelon.

Watermelon Links
Georgia Watermelon Association provides links to National Watermelon sites and Watermelon Association Sites.

Watermelon Recipes
Georgia Watermelon Association has also comprised a list of watermelon recipes. We post seasonal favorites from time to time here so please check back frequently for new recipe postings. Each recipe contains detailed instructions on how to make it and the required ingredients.  You can also access recipes HERE!

 


2019 Queen Summer Tour

Our Georgia watermelon season is coming to a close and we have had an awesome year promoting our favorite, sweet summertime fruit.  The queen tour has been a great success and we are so fortunate to have had the opportunity to visit so many wonderful places!  We can’t think of anything better than marketing sweet Georgia watermelon! 

Our season of promoting watermelons began with ‘down-on-the-farm’ visits with our growers in South Georgia!  Thank you to Tucker Family Farms, Leger and Son, Auburndale Fruit, Kenny Davis, Bob Rawlins, Mark Bryan, Marty Bloodworth, McKay Farms, Burk Farms, Dan King, Melon 1 and Generation Farms for allowing Queen Meredith to spend time with you and learn more about production and distribution!  Also, a huge thank you to Melon 1 for hosting us for lunch and to Seedway for a special invitation to join their sales team on a field trial.  It’s always fun to sample and taste test new varieties! READ MORE

Check out the video below to engage in the full experience of Queen Meredith's visit with the GA Bulldogs at Dooley Stadium scrimmage practice earlier this year!

 

GWA Promotional Campaign

Throughout each year the GWA works to serve the industry all year long.  Here's how the association is advertising and marketing watermelon through social media, billboards,  partnering with the Atlanta Braves, Nascar with Ross Chastain and many other industry opportunities.

Billboarda                Mobile Ads                  Social Media                      Atlanta Braves Promotion      6    FB Live with the Queen